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Just about everyone knows the housing market is blisteringly hot right now. One look on® will confirm there aren't many homes for sale—and what is on the market has a supersized price attached to it.

However, even in such a challenging market, first-time homebuyers were able to beat back competition from swarms of millennials, cash-rich investors, and baby boomers looking to downsize, and purchase about a third of all of the homes for sale, according to the National Association of Realtors® annual Home Buyers and Sellers Generational Trends Report. They represented about 34% of buyers, up from 31% in the previous year.

"Given everything with the [COVID-19] pandemic and the shortage in inventory, it's encouraging seeing younger buyers entering homeownership," says Brandi Snowden, director of member and consumer survey research at NAR.

The report is based on a 129-question survey filled out by nearly 5,800 people who bought a home to live in between July 2020 and June 2021. Income data is from 2020.

32 Burrill Ave, Lynn, MA 01902  |  Listed at $539,900 this 4 bdrm, 1460 SqFt renovated New Englander is just a 1/4 mile from King's Beach.  Feburary 2022 closed with a median listing price in Essex County of $539,900.

Millennials made up 43% of homebuyers in the past year—compared with 37% in the previous one. However, older millennials, aged 32 to 41, were more likely to be selling their first homes rather than entering the market for the first time.

"Many people recognize that a house offers not only shelter but also a long-term store of wealth, which has enabled prior generations to build a solid financial foundation, and even move higher on the socioeconomic ladder," says George Ratiu, manager of economic research at "In times of rising inflation, buying a home can serve as a way to control spiraling costs, by either locking in a fixed rate or possibly minimizing monthly expenses.

"With rents also surging, many first-time buyers may lower their monthly expenses by buying a home in markets where the monthly cost of a mortgage payment is lower than comparable rent," he says.

Who's out there competing for homes?

In such an overheated market, with many more buyers than homes for sale, it's good to understand the competition.

Millennials have made up the biggest percentage of homebuyers since 2014. About 81% of younger millennials, aged 25 to 31, and 48% of older millennials were first-time buyers.

"As millennials transitioned from one stage of life to the next, their preferences shifted from renting in urban downtowns to buying in the suburbs," says Ratiu. "These trends started before the COVID pandemic but accelerated as health concerns, social distancing, and remote work became the norm. Due to the sheer size of the [generation], millennials are the dominant demographic group in today's housing market."

Baby boomers, many seeking their forever homes, purchased the second most properties, often competing with millennials for smaller, more affordable abodes. Younger boomers, aged 57 to 66, made up about 17% of buyers, while older boomers, aged 67 to 75, bought about 12% of homes.

24 Block Drive, Brentwood, NH 03833  |  Listed at $679,900 this 4 bdrm, 3082 SqFt exoanded Cape Cod style home comes with all the ammenties you would expect in a large / trade-up home.

They were followed by Generation X, aged 42 to 56, who made up 22% of recent buyers. These buyers were often looking for larger, trade-up homes.

The silent generation, aged 76 to 96, purchased 4% of homes, while members of Gen Z, aged 18 to 22, represented just 2% of homebuyers.

With prices hitting new highs and many sales going for well over the asking price, buyers were wealthier with a median household income of $102,000.

They were also overwhelmingly white, at 82%, and heterosexual, at 89%, of buyers. Just 6% were Black, 6% were Asian, and 7% were Hispanic. (Respondents could select multiple races, and 2% chose other.)

Nearly two-thirds were married couples. Many were two-income households, often giving these buyers an edge in affording high housing prices and the bidding wars that followed.

147 State Street, Portsmouth, NH 03801  |  Listed at $699,000, a 2 bdrm condo in historic downtown Portsmouth, spread over 2 floors and with exposed brick walls scattered through out.  Includes one deeded off street parking spot. Walk to all the downtown restaurants, Prescott park and Strawbery Banke.

Single women, often living off of just one income, represented about 19% of buyers. Roughly 9% of single men were in the market as well as 9% of unmarried couples.

"While younger generations have postponed major traditional life decisions, like marriage, they recognize that buying a home does not have to be tied to a specific life stage," says Ratiu. "Single women see real estate as an important component of economic well-being and long-term financial stability."

Why are homebuyers braving the challenging housing market?

Even in the face of such a daunting struggle—finding a home that met their needs, coming up with the money to afford it, and prevailing in a bidding war—buyers weren't dissuaded.

The top reasons to purchase a home—even in this crazy market—were that they wanted to own a property of their own; they wanted larger residences; they wanted to be closer to family and friends; there was a change in their family circumstances, such as a marriage, divorce, or birth of a child; or they sought a property in a better location.

However, nearly three-quarters of buyers were forced to compromise on what they wanted in a home.

About 27% of all buyers compromised on price, while 21% settled on the home's condition. Buyers also made trade-offs on the size of their residences and their yards along with the distance from their family, friends, and jobs.

43 Hampton Road, Exeter, NH 03833  |  New Construction Listed at $699,900 this 5 / 4 Colonial offers 3 bdrms and 1872 SqFt and a 2 car garage under.

"Buyers are compromising more because of the lack of homes available to view," says Snowden.

The overwhelming majority of buyers, 87%, took out mortgages to finance their homes. They were helped by record-low mortgage rates, which fell to the mid-2% range in late 2020 and early 2021. (Rates have since shot up over 4% on 30-year fixed-rate loans, according to Freddie Mac.)

And the median down payment was 13% of the sale price of the home.

What today's buyers want in a home

As the pandemic dragged on, buyers continued to prefer their own space. The majority, about 82%, of home sales were for existing homes, which are previously owned abodes. Only about 15% of sales were for new construction, mostly from buyers who didn't want to deal with renovations or problems with the house and wanted to customize their new abode.

Just 7% of sales were for townhouses and row homes, 3% were for duplexes and condos in two- to four-unit buildings, and 1% was for condos in larger buildings.

The typical home cost a median $305,000, spanned 1,900 square feet, and had three bedrooms and two bathrooms. It was built in 1993.

13 Hanover Lane, Derry, NH 03873  |  This is the closed listing in Rockingham County that approaces the typical home being purchased in the US. However is is priced at $520,000 ($215,000 over the median of $305K) Has 1700 sqft, 3 bdrms, 2.5 baths, and was built in 1998.

Despite all of the headlines screaming that city dwellers were leaving in droves, the percentage of folks buying in the cities and suburbs remained mostly unchanged over the past two years. Most buyers moved only a median 15 miles away from their previous homes—not across the country,

Just over half of all buyers, 51%, purchased in the suburbs; 21% bought in small towns; 13% purchased in cities; and 12% became homeowners in rural areas. Just 3% purchased in vacation areas.

"We're not seeing huge differences," says Snowden.

Home sellers are making big profits

Many home sellers made some big money off the sale of their properties, pocketing about $85,000 over what they originally paid for their abodes. They typically lived in their homes about eight years.

Sellers typically got the prices they wanted for their homes with only about a quarter reducing the list price of their properties. Their homes sold for a median $315,000.

"The steep price appreciation of the past two years topped a decade of steady price gains, the result of a growing economy and lack of meaningful new construction," says Ratiu. "For many homeowners, even some who may have purchased fairly recently, the jump in prices meant that they were able to sell for significantly more than what they paid for their house."

In such a hot market, only about a quarter of sellers reduced the list price of their homes.

Not surprisingly, baby boomers represented the largest percentage of home sellers, at 42%.

Writen by: Clare Trapasso,

Clare Trapasso is the deputy news editor of where she writes and edits news and data stories. She previously wrote for a Financial Times publication, the New York Daily News, and the Associated Press. She also taught journalism courses at several New York City colleges. Email or follow @claretrap on Twitter.

Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 09/26/2022. The listing information on this page last changed on 09/26/2022. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of MLSPIN MLS (last updated Mon 09/26/2022 11:02:31 AM EST) or NEREN MLS (last updated Mon 09/26/2022 11:01:17 AM EST) or MREIS (last updated Mon 09/26/2022 10:58:46 AM EST). Real estate listings held by brokerage firms other than Better Homes and Gardens Real Estate The Masiello Group may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved. --

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